In today's fast-paced and highly competitive business world, companies are always looking for ways to differentiate themselves from the competition.
One New Work opportunity is to create a modern and visually appealing office space that encourages innovation, creativity, ideas, community spirit, values, respect, vision and a quality culture. And what better way to do that than through the use of abstract art?
Abstract art is known for evoking emotion and stimulating the mind, making it an excellent addition to any business .
And what is, if the work of art has a direct connection to the company itself?
This can be even more effective, or even increase the effects mentioned, since the employees and customers identify with it even more. Abstract artworks by Qi Imagery are based on the company's original photographs, e.g. of machines, raw materials and buildings, can create a unique and personal relationship to the company. It can also underscore a company's values and vision by showing images that reflect those values.
Aspects of choosing your corporate art
However, it's not just about putting any artwork on the walls, it's also about choosing a piece of art that suits the specific environment you want to create. The psychology of color plays an important role in creating an environment that encourages creativity, productivity, and focus. On the one hand, this can be achieved by the fact that the color tones are present in the original image, or by digital adjustments in the artwork itself.
Blue tones work well in meeting rooms as they promote calm and serenity, while green tones are great for relaxation and stress relief. Meeting rooms in which the innovation team works can certainly be covered with strong, stimulating colours. In the canteen, shades of orange are well suited as they stimulate the appetite and promote a sense of conviviality. In relaxation areas, earth tones such as browns and greens work well as they convey a sense of calm and relaxation. So it always depends on which goal is intended for a particular space.
But it's not just about colors. The type of artwork you choose is equally important. In the entryway or lobby, use large, eye-catching images that draw attention (but not too many). Abstract artworks that incorporate elements of nature and natural structures can create a welcoming and peaceful environment for visitors and employees alike.
In hallways, abstract artwork featuring geometric shapes, patterns, or bright colors can help create a sense of energy and excitement. Conversely, muted colors or images can create a calming and relaxing environment.
By using abstract art in the workplace, companies can not only create a visually appealing environment, but also strengthen their employer branding . Creating an environment that reflects a company's values, culture and mission can attract new talent and retain existing employees , as it shows that a company is forward-thinking and values the well-being of its employees.
Especially if the works have been created from images of the company itself!